Marketing Projects:
Melanie is currently managing AriZona Beverage's social media accounts, including its Instagram account with close to 300k followers. She handles community management and creates and posts content, with an average of 15k likes per post. She is currently working on a social media marketing campaign for the collaboration between AriZona Beverage and Adidas.
Over the course of Melanie's position as the Marketing and Communications Specialist for Binghamton University's Fleishman Center, the Career Center for Professional Development, she took part in leading many marketing projects. Along with her marketing skills, she has also written articles, emails and newsletters for the Career Center– some of which are highlighted below.
Since joining the team, she created Student Spotlight. This is an initiative that highlights student success, such as those accepted into their dream graduate schools, internships, jobs, etc. Along with being featured on the Career Center's Instagram page, the students are featured on the website. To the right are some of the Student Success Stories Melanie has written.
As head of the social media team, Melanie brainstormed more engaging posts and worked with her team to promote not only the Career Center's services, but also showcase their incredible staff. Her team implemented a social media package of staff appreciation posts to introduce their Career Consultants, Peer Counselors, interns and graduate assistants. These videos, along with other social media posts, are currently doing better than 90% of posts that were made prior to Melanie's employment.
In less than a year, Melanie increased the Fleishman Center's Instagram following by more than 135% with 650% more engagement on posts. These posts consist of more personable videos and educational contests rather than graphics or stock photos, as shown prior to her employment and leadership. A year ago, posts were averaging 20 'likes' and reaching around 300 accounts. Now, posts are averaging 90 'likes' and reaching around 800-1000 accounts. Videos are reaching an average of 400 viewers.
Recent Instagram posts:
Reached over 1,000 accounts
Previous Instagram posts prior to Melanie's employment:
18 'likes' and reached 300 accounts
